This is belated — sorry, Sze! — but an announcement. Ahem:

Author and literary agent John Brockman came out with a book called What Is Your Dangerous Idea? where he asks scientists and thinkers what idea has the biggest potential to change society. In a Monty Python sketch, poor Earnest Scribbler manufactures the most dangerous joke in the world and pays the price for it, as does his dear mother. (The English deploy the joke against the Nazis.) Social architect Nani Kahar was looking at public awareness campaigns of dangerous habits and their terror tactics. One such ad says, “Most smokers die.”

This is for the smokers who live forever.

The Box of Ideas is packaged and priced as a cigarette box. But instead of 20 nicotine fixes, you get 100 ideas from artists, activists and other agent provocateurs. It will be promoted via luscious cigarette girls+boys embedded in social events throughout Kuala Lumpur from 27 June 2009.

This is part of several upcoming projects that attempt to engage art and popular culture through intervention and recoding. The objective is to address the culture of consumption and the consumption of culture.

Initiated by labDNA, this project is brought to you by Sze Ying Goh, Amri Abu Kassim, Nani Kahar, Tshiung Han See and Elaine Foster.

Submission guidelines in a nifty graphic:

DEADLINE: 30 May 2009! Omg, that’s pretty tight! Send it to ideas@labdna.com, post haste!

Download JPEG template here, or PSD template here. If you are submitting text, send it over to the labDNA people and they’ll format it for you.

A cheeky sample. More here

Also, join the Facebook group!