But today we’d like to get a little more literal.
ULTRA recently took a big trip to Paris for fashion week, where we exhibited at one of the larger tradeshows Tranoi. Our first tradeshow experience, it was certainly an interesting one, the media covered glittering openings and parties just a facet, it was tough work figuring out our place, how to showcase who we were to who we wanted to, and just getting the hang of the large and busy fashion world.
First up it was Joji Kojima, a jewelery designer who’s ‘brand ethos’ is bluntly ‘Art meets Fashion’. It takes a look at his work to see the craftsmanship, or the unattainability that often likes to be an argument behind the essense of ‘high’ art. His pieces evoke a serious sense of a dramatic time of an otherworldly renaissance. And there’s often something plainly odd about them. He’s plated it up for Lady Gaga and has been commissioned to create collars for well to do Chinese Crested dogs. Unattainability indeed.
Perhaps one day MATRADE will curate such a show?
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