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Fred Perry ‘Mod Meets Bold’

Posted by on Wednesday, 19 January, 2011 at 12:20 PM. Filed under: Gallery

With Fred Perry making its inaugural appearance in Kuala Lumpur, the brand invited eight personalities from the local scene to customise the classic iconic polo shirt. They included fashion stylist Allien Gan, newscaster Davina Goh, post rock band Deepset, blogger Joyce Kristen Wong, Malaysian Official Designers’ Association Young Designer Competition winner Miki Lee, fengshui artist Munkao, Zouk KL resident DJs Twilight Actiongirl and photographer Vincent Paul Yong.

Each of these hand-crafted designs will be displayed at the Suria KLCC shop window for a month long exhibition titled Mod Meets Bold. The exhibition paves the way for the launch of Fred Perry Subculture Night which will be launched in KL mid next year after making its successful debut in Singapore.

Invulnerable by Allien Gan

It’s Yours by Davina Goh

The New Fustian by Deepset

Chain Link Reaction by Joyce Kristen Wong

Pocket to Me by Miki Lee

Rar! by Munkao

TAG + 7 by Twilight Actiongirl

Salvage by Vincent Paul Yong

Pictures: Amnesty


This post originally appeared on Streething.

Manda Misso contributes her writings to Streething and Crank Arm Steady. She also blogs at Are You the Exception or the Rule?

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  1. i said says
    20/01/2011 2:28 AM

    I wonder which brand started the spray the brand with essence of “creative types” strategy.

    Absolute concentrated on “contemporary artist types” right? Was it Henessy that popularized this diverse approach? Hmm probably the tabacco brands lah hor?

  2. Sharon Chin says
    20/01/2011 9:40 AM

    I think Absolut jumped on that wagon way back in the mid 80s, starting with commissioning Andy Warhol.

    Pop Art probably had alot to do with blurring that line between brands and art – forging an unholy alliance of epic proportions that will last till the end of days.

  3. I link says
    20/01/2011 9:37 PM

    Influencers In-Depth: Steve Stoute on Brands and Artists


  4. I Troll says
    22/01/2011 11:10 PM

    Once again! Art has turned something useful into something utterly useless!

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