WANTED: Someone to restore Arteri and give it 2nd life. Interested? Email: mail.sharonchin.com

Decoding Serdang 04: Vernacular Type (Pt 1)

Posted by on Wednesday, 2 September, 2009 at 9:48 PM. Filed under: Gallery


ds_04

Malaysian Chinese new villages are often characterised by its bad town planning and enormous traffic congestion. They were, after all, built as concentration camps of sorts, emerged in the helter-skelter years of the Emergency period, peopled by ‘victims’ of both communist insurgents and the colonial power. It became a part of a larger combat strategy, The Briggs Plan, introduced to severely limit local support for communist insurgence.

The name ‘Kampung Baru’ or the new village masks a sorry settlement. After independence, the government assumed the new villages had sufficient facilities and paid little attention to these areas until the 2nd Malaysian Plan (1971-1975).

Growing up in such a settlement, residents have grown accustomed to a degree of submissiveness, to authority, to luck or spirituality. Often they remained helpless but hopeful. As the saying goes: “人无横财不富, 马无野草不肥” (men will not get rich without luck, horse will not live without grass), it was a common belief among Chinese that becoming rich is a far-fetch destiny unless you strike lottery. Even the metaphysics of the Chinese prayers end up revolving around fortunes, prosperity, longevity or getting distinctions in exams. On the altar sits a guardian receptionist who takes down all our prayers and wishes of betterment.

Today, changes have taken place where stereotypes work solely by giving a surfaced and sometimes fabricated imagery; It was amusing then to look at the vernacular calligraphy and typography, the sole canvas where the communities will publicly communicate and propagate. Whether it is a commercial message, spiritual, abstract or instructive, these forms of communication attest to the villagers’ expressiveness that had in the past being suppressed and left unnoticed.

These are the interesting ones collected pell-mell. Considering the social background aforementioned, these become poetic;

1.Hand-written/painted

Hand-written type is the most common form of visual communication found. This instantaneous text is seldom pre-planned, therefore aesthetic lies in its imperfection. It is the most direct, intuitive and prompt.

ds_04a_01

This is a stall selling newspaper, pau, coconut drink, shoes, custom made kites and provide photocopy service, a peculiar hybrid business. Stall owner (Kong Yik Wah) has a keen interest in documenting riddles and idioms, despite the moth-eaten stall equipment, some were revitalised by his DIY skills, beautified by his typographic wits. Unwilling to abandon some redundant pieces of wood, he wrote riddles or idioms on them. Some idioms greet, some are sneaky, some served geomantic purpose to welcome fortunes. He was also involved in the Entry Points exhibition in 1948 Artspace, together with Lim Kok Yoong (aka Wing), he conducted a kite-making workshop.

ds_04a_02

That’s him. Guess a Chinese word. Don’t over think.

ds_04a_03

Expression through type: Uncle Kong pointing at his petite little shoes drawn on the word “” (shoe). The word on the left is “賣(卖)” (sell), reminds me of Johnnie Walker.

ds_04a_04

This is “鳥(鸟)” – bird. There’s a visual of small little birds waiting to be fed, like a pictogram.

ds_04a_05

A table decorated with texts and graphics found in his stall.

ds_04b

This is a more common example, hand-written on bonnet, a trend amongst the workshops in the village. Take note at the black board on the right, achieving information hierarchy through differentiation of size and thickness. While some trained designers fail to do so, they managed to figure it out.

ds_04c

I am actually pretty surprise to find a casual hand-written text on a temple’s signage.

ds_04d

Look at the acrophobic M!

Car Wash service is another prominent “cultivator” of the hand-written. It has to be uniquely rendered to differ themselves from competitors. It is very common to have multiple signage, I found some with three or four. Another common trait is the words are all in capitals, clumsily placed abreast only worsen the readability.

ds_04e

Most prefer “A” with a crooked crossbar. Anybody has any idea why?

ds_04f

Illegible “C”, a little lopsided “S”, “E” with single serif. All the typographic idiosyncrasies you can get in vernacular arts.

ds_04g

If hand-written is too generic, graffiti can be an option. Designed by Kong Yik Wah. *He doesn’t provide car wash service, this car wash is located beside his stall.

ds_04h

Lunch hour? “Ditutup”. By Kong Yik Wah too.   What genius!

ds_04i_01

ds_04i_02

Both from the same car wash service. Fancy spot is considered new.

It was durian season so I decided to include some of the typography found on labels. A seasonal business; some labels were new, some reused.

ds_04j

Stencil work. Fluid typography in fluorescent pink, stood out among the durians.

ds_04k

Layman’s calligraphy: “紅虾”, 貓皇” written in traditional form, “虾” was simplified due to its complexity of strokes.

~

(TZH)

Tags: , , , ,
You can follow any responses to this entry via RSS. Both comments and trackbacks are currently closed.

10 Comments

  1. hotgeek says
    03/09/2009 5:30 PM

    Great stuff.

  2. hotgeek says
    04/09/2009 9:37 AM

    But erh… tajuk tu aku tak paham. Kurang berkaitan ngan isi terkandung. Apa salahnya guna title yg maksudnya senang ditangkap? ‘Signboards around Serdang’ kan memadai… Vernacular… never underestimate… blabla… HUHHHH?

  3. zi hao says
    06/09/2009 12:27 AM

    hi hotgeek,
    title like “Signboards around Serdang” will end up becoming a purely physical documentation. I don’t intend to make it that way, I am emphasising on their genuineness that they were from the new villagers.

    :)

  4. hotgeek says
    06/09/2009 10:21 AM

    But these are genuinely signboards around Serdang.

    My problem is your title may put off people from reading your work. Kalo i bukan peminat Zi Hao, I’m not gonna waste my brain power figure out what your title means.

    Konsep anda mungkin hebat, tapi kalo maklumat tak dapat disampaikan secara berkesan… hmm.

  5. Zedeck says
    06/09/2009 11:29 AM

    Hi Zi Hao:

    May I suggest an alternative solution? leave the title a mere ‘Decoding Serdang 04: Signboards Pt. 1’ (which we can re-use for Pt. 2; as it stands now, the second part runs without any indication whether it is purely physical documentation or not).

    The line ‘never underestimate the vernacular’ may be delegated to the standfirst / blurb space, and you may make a case for your intent / meanings there …

  6. zi hao says
    06/09/2009 1:21 PM

    Zedeck,
    Pt.1 and Pt.2 have the same title and come from the same article, maybe it’s too long so it was separated into two posts.

    Another issue with “Signboard” is it can’t justify the Chinese scroll and grille patterns which aren’t really signboards. Other better terms could be “Visual Communication” or “Vernacular Typography”.

    hotgeek,
    I understand the problem. I also believe while the writing is a medium, title may indicate one’s end notion to write. An indirect title may trigger thoughts and lead to discussions. Having “Signboards around Serdang” ends all that.

    I am painting a socio-political narrative landscape behind. This documentation stemmed from that understanding, not from figuring out what to write next, that’s why the series is entitled “Decoding Serdang”, not merely “Documenting Serdang”.

  7. Zedeck says
    06/09/2009 1:33 PM

    Hi Zi Hao:

    Actually, I like “Vernacular Typography”.

    And my suggestion — and also why I feel that a merely descriptive title won’t take anything away from what you are trying to do — stems from the fact that your series title (“Decoding Serdang”) already states your position. So, no, something like “Decoding Serdang: Vernacular Typography” doesn’t end anything, at all!

    Plus, again, I do think we should let the standfirsts do this (open up meaning) for us; it’s why they are there, in the first place.

  8. zi hao says
    06/09/2009 2:04 PM

    hi Zedeck,
    sure, Vernacular Typography is fine then :)

  9. Zedeck says
    06/09/2009 8:38 PM

    Hi Zi Hao:

    How’s that look? I’m just trying stuff out. If it’s not okay we can totally revert back to the way it was lah.

  10. zi hao says
    08/09/2009 11:05 PM

    hi Zedeck,
    looks fine. thanks!

RSS feed for comments on this post.

Sorry, the comment form is closed at this time.

Upcoming Events

no events

Ads

Twitter

Our Facebook Page